Corporate Social Responsibility is also applied in motivating people, as illustrated by the broad range of personal development training courses available to Holland Casino staff. Alongside the courses offered by the Holland Casino Business School (HCBS) and the block/day release programme, there is a specially designed course leading to the national NIMA diploma in marketing, sales and communication. This form of Corporate Social Responsibility not only increases staff motivation and job satisfaction, but enhances Holland Casino’s reputation on the employment market, thus supporting recruitment efforts.